Why Newspapers Work?

Newspapers are thriving in Canada!
• There are 122 dailies and over 1,100 community newspapers
• There are +21% more print newspapers today than there were in 1970
• A quarter of all advertising occurs innewspapers and on their sites ($)
- Matching that of TV advertising
- Bigger than Magazines, Yellow pages,
Direct mail and Outdoor combined!
Furthermore, weekly newspaper readership is growing.
Print readership is up by +4%, website readership is up +59%.
Combined readership is up by +6% over 5 years

Canadians read newspapers on multiple devices
• 85% read a newspaper brand in the last week
• Almost 7 in 10 read a print newspaper last week
• More than half read a newspaper website in the past week. Only 12% stated this was the only way they touched a newspaper brand last week.
• 4 in 10 read a newspaper on a tablet or e-reader last week. Only 2% stated this was the only way they touched a newspaper brand last week.
• 4 in 10 read a newspaper or update on their phone last week. Only 2% stated this was the only way they touched a newspaper brand last week.

Canadians snack on news throughout the day
• Print is read early in the day and after dinner
• Newspaper websites are read early, between breakfast & lunch, and after dinner
• Phones are used steadily for updates
• Tablets are used mainly in the evening